A car is something that happens to you after you bought a car idea. And, of course, it is the same with motorcycles.
I you buy music, you may have heard some of it before. But owning a vehicle is a something like a relationship. You fall in love with an angel and then you live with flesh and bone. Okay, the flesh and bone may sometimes be even more exciting than an angel.
However, before you can truly judge your vehicle’s reliablity and ride quality, you buy it because you like an idea. An idea of hot-hatch looking like an UFO or a station wagon going faster than most sporty-looking cars.
Theoretically speaking, the car industry should get as close as possible to letting people imagine a vehicle and have it built.
Well, in modern car era two cases are widely known. Ben Pon, who drew a sketch of Volkswagen Type 2 on 23 april 1947 and Bob Hall, who, in late 1970s, proposed a roadster that became Miata.
If you wish that some company would build the car you dream about, you can achieve it by … inventing a time machine. The early years of an automobile were more open to your fantasies. You would just go to a coachbuilder and decide.
Now the automotive heaven is open for those who order cars like Rolls Royces and Bentleys.
But how about a group of not so well-off people wishing that some car would happen? Off-road coupé may be a good idea (All hail Mega Track!). So you may have contributed to the thing called the Rally Fighter. I would also love it, if it was created by a misfit who left some car company. Instead, the Rally Fighter is the first community designed car that is actually built. Great idea!
However, the company is called Local Motors, and we are also eager to see some Global Motors being inspired by a sole enthusiast or a community. And we get back to Ben Pon or Bob Hall, because we still wait for the “Bring back El Camino” story to have its happy end. Automotive journalists put pressure on carmakers, so that companies would listen to enthusiasts. So we greet the vision of 2020 Ford Bronco.
Although nowadays you can participate in a contest and have your favourite food company use your recipe, it’s still not so simple with cars. Companies grow bigger and bigger and they become more and more distant from us. Millenials, who like to be prosumers, don’t get a car culture movement they would identify with. A story of baby boomers who fell in love with pony cars should repeat itself.
Lets hope something interesting, like the forum-designed Bronco, really happens.
Otherwise millenials will stick to another social vehicle.
(C) by Andrzej Szczodrak